T-Shirt Culture

In preparation for Cleveland Pizza Week, I found this little gem about a pizza place that's found a creative way to strike back at negative comments on yelp.com: it's excerpting the comments on its employees' t-shirts. Blogger Adam Kuban at Slice likens this to "the way that minority groups attempt to reclaim certain derogatory terms...from the dominant culture."

Hmmm. How could this strategy benefit Cleveland? Could we pull some choice words from cleveland.com and market them to our advantage? Would you wear a t-shirt that said, "Last one out...turn out the lights?"