Authenticity

After reading about it in Cool Cleveland this morning, I put Authenticity: What Consumers Really Want on hold at CPL.

At the risk of eliciting a "yeah, sure you were" from the peanut gallery, I'd been thinking about the concept of authenticity all week. No, for the past three weeks, since I've been back from exile.

Authenticity is something you only become aware of once you've experienced not outright inauthenticity (i.e., the obvious fakeness of Michael Jordan telling you how great his new underwear is) , but rather someone trying to recreate authenticity. It's an elusive distinction, I know.

Before you've experienced this, authenticity is just, well, how things are.